Business Model Diagnosis
Revenue Streams, Scalability & Gaps Analysis
CREATIVE CEO
BUSINESS MODEL DIAGNOSIS
Revenue Streams & Scalability Gaps Analysis
1. CURRENT REVENUE STREAM ANALYSIS
Revenue Stream #1
Revenue Stream #2
Revenue Stream #3
Revenue Stream #4
Total Monthly Revenue:
Revenue Predictability: How predictable is your monthly revenue?
Revenue Predictability: How predictable is your monthly revenue?
2. FATAL FLAW DIAGNOSTIC
Check all that apply to your current business model:
Fatal Flaw #1: Trading Effort for Money
My income is directly tied to hours worked
Revenue is limited by my personal capacity
More money always requires more time investment
Fatal Flaw #2: Reinventing the Wheel
Every project is treated as completely unique
I create custom pricing for each project
I rarely reuse processes or templates
Fatal Flaw #3: No Predictable Revenue
Revenue stops when projects end
I experience feast-or-famine cycles
I have no recurring revenue streams
Fatal Flaw #4: Competing on Price
I often compete primarily on price
My profit margins are consistently low
My services aren't clearly differentiated
Fatal Flaw #5: Being the Bottleneck
All work requires my review/approval
I work with contractors, not invested employees
Nothing happens without my direct involvement
Business Model Health Assessment
How sustainable is your current business model long-term?
3. CURRENT vs. TARGET BUSINESS MODEL
CURRENT BUSINESS MODEL
🔴 Every project is unique and custom
🔴 Income tied to personal effort/hours
🔴 Revenue stops when projects end
🔴 Competing primarily on price
🔴 I'm the bottleneck in every project
🔴 Planning is impossible due to unpredictability
🔴 Scaling requires working more hours
CREATIVE CEO TARGET MODEL
✅ Repeatable processes and deliverables
✅ Revenue decoupled from personal time
✅ Recurring/predictable revenue streams
✅ Positioned as uniquely valuable
✅ Systems deliver excellence without me
✅ Predictable revenue enables planning
✅ Scaling through systems, not just people
Gap Analysis: What's the biggest gap between your current and target model?
4. SCALABILITY MATRIX ANALYSIS
Rate each revenue stream on scalability factors (1 = Poor, 5 = Excellent):
Revenue Stream
Time Independence
Process Repeatability
Profit Margins
Growth Potential
5. PRODUCTIZATION READINESS ASSESSMENT
Focused Scope Analysis
Delivery Method Innovation
Simple Billing Model Design
Process Documentation Gaps
6. BUSINESS MODEL SCALABILITY SCORE
Revenue Predictability
__/5
How predictable is monthly revenue?
Time Independence
__/5
Revenue without personal time?
Process Systematization
__/5
How systematized are processes?
Value Differentiation
__/5
Unique vs. commoditized?
Growth Potential
__/5
Can scale without you?
Profit Margins
__/5
Healthy margin sustainability?
TOTAL SCALABILITY SCORE
__/30
6-10: Traditional Creative Model (High Risk)
11-18: Transitional Model (Needs Work)
19-24: Emerging Creative CEO Model (Good Progress)
25-30: Systematic Creative CEO Model (Excellent)
11-18: Transitional Model (Needs Work)
19-24: Emerging Creative CEO Model (Good Progress)
25-30: Systematic Creative CEO Model (Excellent)
7. BUSINESS MODEL TRANSFORMATION PLAN
Priority Transformation Area
First Productized Service Opportunity
Recurring Revenue Opportunity
Immediate Next Steps (30 Days)
BUSINESS MODEL TRANSFORMATION COMMITMENT
I commit to transforming my business model from trading time for money to building systematic, scalable revenue streams that create predictable income and sustainable growth.
Most creatives start their business chasing projects and end up chasing their tails. The client work piles up, deadlines get messy, and the only thing that grows is stress.
You didn’t start your business to drown in endless revisions, late nights, and unpredictable income. You started it for freedom, impact, and a chance to do meaningful work.
But without the right systems, your business owns you.
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